Reviving a YouTube Channel to Combat Health Misinformation
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The challenge: A social channel on life support
► A nonprofit science communications organization tirelessly fighting health misinformation across too many social channels to count — let alone keep active and updated.
► A YouTube channel that had become a static repository of old video content created for other social channels.
► A missed opportunity to reach a wider audience by meeting people where they already are with the content they need.
The solution: Leveraging the power of YouTube through strategic improvements
Nora is brought on to the team where she implements a full YouTube revival:
► Reviews 5+ years of existing channel content, refreshing everything from hashtags and descriptions to thumbnails and playlists, so audiences — and algorithms — can better find what they need.
► Creates unique and engaging videos, tailored to the platform and its audience, that provide practical and factual health information on topics from vaccines to mental health.
► Establishes a consistent, weekly stream of fresh video content to expand and strengthen the organizations’ influence on the platform, and builds standards and best practices for video content.
► Provides technical support and mentorship, via one-on-one and group trainings, to build team members’ confidence in creating their own videos, increasing overall output across the organization’s various topics and expertise.
The results: From surviving to thriving — one video at a time
In less than 12 months, over 60 new videos were created and posted leading to:
► Subscribers increased by 30%.
► Views increased by 162% (over 10,000 more views).
► A renewed and amplified presence on YouTube that reaches new, unique audiences with trustworthy information that they need to make informed choices about their health.
The reviews are in:
Bottom line:
By optimizing their existing channel to its full potential, Nora helped her client use the power of YouTube to actively support their mission of empowering people to better navigate science and health information.
Ready to bring your video platform back to life?