New Process and Expert Support Ensures Consistent Messaging for High-Profile Public Health Campaign
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The challenge: An SME overwhelmed by content
► A fast-moving, high-profile national public health education campaign with a large team churning out thousands of words of content every day on a complex and sensitive health topic — and only one subject matter expert (SME) in charge of reviewing every word.
► Drowning in a never-ending to-do list made it impossible to come up for air long enough to ask for help, let alone figure out what that help would look like and how it would work into the current process without disrupting it.
► Struggling to track and consolidate evolving messaging guidelines from multiple stakeholders — sometimes updated daily and even hourly — and then communicate them across multiple teams in a timely manner.
► Support is hard to come by because it requires specialized knowledge and skills.
The solution: A health comms expert with a plan
Nora is brought on to the team where she:
► Implements a new review process that provided immediate, ongoing support to the SME, without the campaign slowing down or missing a beat.
► Develops a centralized repository for the campaign’s language guidance and a streamlined system to allow for timely updates on messaging changes across teams.
► Leads an active team chat for content writers to ask urgent questions and receive real time answers from the SME and core writing team.
► Provides reliable, high-level health communications and public health expertise to ensure accuracy and consistency across all materials.
The results: A streamlined process enhances SME support and strengthens accurate messaging
► A faster and more effective review of products and materials, allowing for fewer delays and missed deadlines.
► An SME with a more manageable workload and time to focus on areas where her expertise was needed.
► Fewer rounds of reviews and revisions due to prompt communication of language and messaging changes to writers BEFORE they got their products back, leading to less frustration across teams.
► A SME who, one week in, said the process was “peachy keen!”
► Nora’s original 3 month contract is extended for an additional 3 months so she can continue to support the team.
The reviews are in:
A week in, Nora checked in with the SME and asked how she felt things were going so far with the new process and support.
Her reply? "Peachy keen!"
!["I’ve really enjoyed working with Nora and truly appreciate [her] help on all the product reviews." - Deborah Burnette, Subject Matter Expert](https://cdn.myportfolio.com/f5e20f8b-efa8-40df-ab2e-2edfa9f01817/fdc6bcb9-4429-4b4f-8c12-198dc3c87dba_rw_1920.png?h=82d9d55e558befcd6040b4fdb8fbf12c)
Bottom line:
By providing high-level support founded in health communications expertise and public health frameworks, Nora made life “peachy keen” for her clients.
Looking for support that makes your life "peachy keen"?